Facebook
announced on Friday that it will allow all users to pull back sent messages in
the coming months.
But the
questionable timing follows news that Mark Zuckerberg has already been deleting
his private messages off the popular social media site.
"We
have discussed this feature several times. And people using our secret message
feature in the encrypted version of Messenger have the ability to set a timer —
and have their messages automatically deleted," Facebook said in a
statement to Business Insiders.
"We
will now be making a broader delete message feature available. This may take
some time. And until this feature is ready, we will no longer be deleting any
executives' messages. We should have done this sooner — and we're sorry that we
did not."
Facebook
received a lot of flack after some of Mark Zuckerberg's private messages were
deleted off their servers.
Three
sources claim old Facebook messages from Zuckerberg have disappeared from their
inbox.
The
recipients were not notified - raising concerns about what the Facebook CEO
could be hiding.
Facebook
claims the change was made after the 2014 Sony Pictures hack, when a mass data
breach at the movie studio resulted in embarrassing email histories being
leaked.
However, the
lack of disclosure has angered some users, along with the absence of a similar
tool to recall messages for normal users.
An email
receipt of a message from 2010 seen by TechCrunch proves some messages from the
Facebook CEO no longer appear in chat logs or Facebook files.
The removal
of these messages was not disclosed publicly and users were not informed.
Although
Zuckerberg may be CEO of the company, the ability to remove messages from
Messenger - now used by 1.3 billion people - is not allowed under the company's
terms of service.
Users can
only delete messages from their own inbox and they would still appear in the
inbox of the recipient.
The fact the
the company is prepared to make exceptions makes a mockery of its statement
that it wants to 'make the world more open and transparent', say experts.
Facebook
claimed these messages were deleted due to concerns about corporate security.
"After
Sony Pictures' emails were hacked in 2014 we made a number of changes to
protect our executives' communications," a spokesperson told MailOnline.
"These
included limiting the retention period for Mark's messages in Messenger. We did
so in full compliance with our legal obligations to preserve messages."
The Sony
hack targeted the emails of Sony film executives, revealing the inner workings
of the industry.
Other
Facebook-owned companies such as Instagram and WhatsApp have functions that
mean users can delete messages.
Earlier this
week the company was further embroiled in the scandal over user's private data.
It was
revealed Facebook scans the contents of messages that people send each other on
its Messenger app, blocking any content that contravenes its rules.
What users
write in messages may also be read manually if it's flagged to moderators for
breaching Facebook's community guidelines.
While the
intentions behind the practice may be well-meaning, the news is likely to add
to users' concerns over what the social network knows about them.
It follows
revelations that the Trump-affiliated consulting firm obtained data on at least
50 million unsuspecting Facebook users.
This
information was used to target voters in the US, based on psychological
profiling, with political adverts spreading disinformation.
Facebook is
also facing criticism for collecting years of data on call and text histories
from Android users.
CEO Mark
Zuckerberg confirmed the policy during a podcast interview with Vox's editor at
large, Ezra Klein.
Zuckerberg
told his host a story about receiving a phone call from staff at his Mountain
View firm.
He was
informed that their systems had blocked attempts to send inflammatory Messenger
instant messages about ethnic cleansing in Myanmar.
About the
experience, the 33-year-old billionaire said: 'In that case, our systems detect
what's going on.
"We
stop those messages from going through."
The news has
been met with mixed reactions on social media, with a number of users
expressing concern.
Messenger
says that it doesn't use data from messages it has scanned for the purposes of
advertising, according to reports in Bloomberg.
The company
told the website that it uses the same tools to prevent abuse in messages that
are in place across Facebook as a whole.
Users are
also able to flag posts or messages that they feel are in violation of the
site's house rules.
This will
either cause one of the social network's community operations team to manually
review the content, or automated systems can also make decisions.